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Web Analytics Analyst

Pittsburgh, PA 15275

Employment Type: Contract To Hire Industry: Information Technology / Systems Job Number: 800 Pay Rate: 75,000

The Web Analyst, eBusiness Analytics  will be  responsible for working with business partners to provide information to help make data-driven and strategic decisions. In this role, you will be responsible for finding actionable insights by analyzing web and financial data.  Success in this role requires a strong foundation in data wrangling, coupled with a proven ability to translate analytical insights into action plans. Your key responsibilities will include:
  • Collect and stitch together data across various platforms and sources to assemble to complete view of web performance, provide standard reporting on key KPIs and visualization
  • Evaluate website performance, analyze site content, measure effectiveness of merchandising and ensure the website is delivering optimal value to the organization.
  • Analyze visitor level data to understand user behavior across various platforms and marketing channels (Earned, Paid Search, Display, Direct, Social, Referrals)
  • Strong passion for digital media and emerging technologies with a solid understanding of trends within marketing, web analytics, search, content analysis, social and mobile
  • Effectively respond to requests for ad hoc analyses.

Minimum Qualifications:
  • Bachelor' s degree in Mathematics, Statistics, Economics, Computer Science, or related field (or equivalent work experience)
  • 2+ years of Web Analytics Experience (Ideally using Adobe Analytics)
  • 2+ years of experience in creating data visualization
  • 2+ years of experience in SQL
  • Experience analyzing digital marketing performance with tools like Adobe Data Workbench, Abode Site Catalyst, etc.
  • Ability to leverage web analytics and marketing research to identify opportunities

Must have a demonstrated superior attention to detail

 

Ryan McKigney

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