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Digital Marketing Manager

Carlsbad, CA 92008 | Direct Hire

Job ID: 765 Industry: Marketing and Communications Pay Rate: 95,000

Assist with strategy and execution of digital marketing programs and processes across multiple areas of business

• Delivery of ongoing reporting and analysis of digital marketing programs and select business focus areas on a monthly basis to identify key trends and recommended actions. 

• Analyze customer web journey and identify opportunities to accelerate lead collection and online ordering/add to cart metrics 

• Analyze key marketing programs for Return on Investment and program optimization 

• Collaborate with centralized division resources for best in class digital learning and reapply into Synthetic Biology and Sample Prep. 

• Work closely with Global Market Development Managers to support programs in the digital and social marketing channels. 

• May perform other related duties as required and/or assigned. 

• Travel is required (10%). 

 

Minimum Qualifications: 

• Bachelors degree in business, marketing, science, or related degree 

• 3-5 years of experience in marketing, e-business, analytics, technical service, product management or other closely related position 

• Exceptional communication skills 

• Analytical thinking skills and experience in analyzing trends on a business 

• Strong digital marketing understanding in various channels and digital performance metrics, SEO and Google AdWords, and ecommerce 

• Desire to learn and work across multiple teams 

• Strong business acumen and customer focus

Ryan McKigney


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